Keyword Density & Keyword Stuffing

What is Keyword Density & Stuffing – About SEO Keyword Density and Website Keyword Stuffing

Keyword density – the percentage of keyword phrases in the web content of an article or website, proper Keyword density can increase your position in search engines. Overusing keyword density is called keyword stuffing. Keyword stuffing isn’t just harmful to your search engine rankings. It is also harmful to your readers.

You know, keywords are very important part of your website content; so.. they require extra attention. Sometimes SEO experts go too far in their desire to push their clients’ sites to top positions and resort to questionable practices, like keyword stuffing. Keyword stuffing is considered an unethical practice because what you actually do is use the keyword in question throughout the text suspiciously often. Having in mind that the recommended keyword density is from 3 to 7%, anything above this, say 10% density starts to look very much like keyword stuffing and it is likely that will not get unnoticed by search engines. A text with 10% keyword density can hardly make sense, if read by a human.

Keyword stuffing is overloading the content or meta tags of the web page with every possible keyword or phrase that relates to the site in many different forms.

Keyword stuffing doesn’t work because when the search engine crawler examines your site, its algorithm can quickly determine if keywords are used an unreasonable number of times. If your site contains an unnaturally high density of one single keyword, your site will actually drop in the rankings rather than rise. In severe cases, your site could be removed from the search engine index completely.

Don’t give in to the temptation to stuff your website full of keywords in an attempt to improve your rankings. The result will be the exact opposite of what you are trying to accomplish. Insteed, writing good, relevant content with maintain proper keyword density that humans and search engines will love.

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