About Natural & Relevant Links

What is Natural and Relevant Links – Know About Natural Link Building

Natural link building is a big part of search engine optimization. When search engines review a website in order to rank it, one of the aspects that are taken into account is the number of relevant links that are attached to the site. Each link is a vote. When a third party links their website to your website, without any kind of intervention or encouragement from you, this process is known as natural link building.

Relevant or natural link building takes time and therefore you must be patient. It is possible to speed up the process through a viral marketing campaign. This is a natural process that immensely benefits your site. The best way to accumulate natural links is through blogs.

Natural or relevant link building campaign is one of the most efficient online marketing techniques till now. When done correctly, natural link building can increase a website’s visibility, improve traffic and also save website owner’s money as they will have a new advertising medium. While link building can take a bit of time, it is a way in which businesses can eventually increase profit and cut costs.

Natural link building is an important search engine optimization (SEO) technique that works most effectively when a highly-trafficked site provides an outbound link to another website. The more quality links a website has, the better the chance it has of ranking well in the major search engines like Google, Yahoo! or Bing.

Natural Link Building Tips

- Write informative blogs or articles that demonstrate your professional expertise. If you are selling a service or product online, provide useful information in your article that your ideal users would find interesting.

- Check out backlinks to your competitors website, make a list of these links and by the time you have researched a number of sites you should start to see a pattern emerging.

- When negotiating links, think very carefully as to the angle you will approach the webmaster with. OK, that link may benefit you, but what does he/she get in return ?

- Get free links by leaving comments in professional blogs or by answering questions on major, traffic grossing sites like Yahoo! Answers or Google Groups . Every time you comment or answer a question, add your URL to your signature.

- Submit your website to relevant online directories, like Yahoo! Directory . If you are not sure which online directories are relevant to your website, Strongest Links offers a list of internet business directories. Some directories are free and others charge for inclusion, so do your research before you decide to submit your website’s URL.

- Pay special attention to your website’s internal link structure. If you are using links within your website, make sure that all links have appropriate anchor text and avoid the words “click here”. A good rule of thumb is to link your keyword phrases to relevant pages within your site or to quality online resources. When referencing your web pages in your text, make sure that you provide an internal link.

Finally, as mentioned before, it is the quality of your links that matter, not the quantity. When using natural link building to increase web traffic, try to add links over time. This is especially true if you own a newer site. Adding a ton of random links to other sites may be viewed as spamming by Google and can lead to omission from the search engine.

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