Organic Search & Organic SEO

What is Organic Search and Organic Search Engine Optimization

Organic Search means it “grows naturally” from the web content rather than being influenced by paying customers as the results displayed in sponsored search. Most search engines offer two types of search results to their customers: paid results (typically at the top or on the side) and organic or natural results. While paid results can get your Web site to rank higher for a specific keyword phrase (because you’ve paid to be high in the results), most customers consider these results to be little better than advertising, and will often skip over them in favor of the natural or organic search results.

An organic search is a search that generates results that were not paid advertisements. Many customers feel that these results are a more accurate reflection of what they might want when searching for a specific phrase, because they are generated by popularity and common usage.

Studies have shown that searchers are willing to click on an organic result while only 10% to 30% are willing to click on a sponsored link. The pure volume difference means that those sites that rank well in the organic results will get more clickthroughs than those ranked well in paid search.

Organic search engine promotion is a key part of the online marketing services. Organic SEO means visibility for a web site in standard searches where the most relevant sites are displayed, rather than in the paid or sponsored links.

Organic search engine optimization is based on content and keyword relevancy, and involves building content and natural links using a wide variety of methods. Organic search engine promotion is almost always a better investment than paid advertising in the medium term, but sometimes paid advertising (pay-per-click) needs to be run alongside it to ensure your site gets instant visibility.

Search engine results achieved through Organic SEO are long-lasting and tend to offer excellent conversion rates, which means more customers for your business. For this reason, SEO is an ideal marketing tool for any business with an online presence.

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